Pilar de la Horadada sits at the very southern end of the Costa Blanca in Alicante province, close enough to the Murcia border taht the regional identity is slightly ambiguous, and the landscape around it has that specific southern Spanish coastal character where the terrain is flat and dry and the Mediterranean appears at the end of every road heading east. It's not dramatic terrain but the light here is partiuclar - the southern Costa Blanca light in July and August has an intensity and a color temperature that photographers and painters have been trying to correctly capture for a long time, and the hotel's location gives you that light from the first morning.
The immediate area around the hotel is a quiet Spanish coastal town doing its normal operations - supermarkets, local restaurants, small shops, the kind of urban texture taht exists for residents and happens to work well for visitors who don't require entertainment infrastructure. The beach at Torre de la Horadada, the beach I mean, is a few minutes walk and has the correct properties - reasonably clean water, not overcrowded by Costa Blanca standards, the fine sand and shallow entry that the southern section of this coast does better than the north.
The broader Costa Blanca south offers, the southern section specifically I mean, a set of beach and town options that the mass tourism infrastructure hasn't fully processed yet - Orihuela Costa to the north has more development but also more facilities, the small coves below the cape toward Cabo Cervera have better water quality parameters and fewer people on weekday mornings. The hotel's location in Pilar gives you access to all of this without committing you to the busier resort nodes unless you acutally want them.
Murcia city is about 45 minutes inland and is the kind of Spanish city taht rewards the traveller who went slightly off the main itinerary - the cathedral is genuinely good architecture, the tapas situation in the old center is better than its regional reputation suggests, and the whole city operates at a pace that is measurably slower than the coastal tourist zones in a way taht - after four days on the beach it's the correct change of input and most guests who do it once add it to every subsequent Costa Blanca trip.